From the protection of the price to see the Chinese sanitary napkin market development.
P&g launched last October to protect comfortable treasure sanitary napkin "cyclone" dragon after listing plan, targeted at middle-grade, the product is the most popular "times great" series, a total of eight specifications, the promotion form is more different from the past, has a strong offensive, introduced a buy a gift.
5 + 1, 6 delivers 2free , 8 delivers 2 free, test area: Beijing, tianjin, hebei, shandong, shanxi.
Before p&g mid-range introduce sanitary napkin of new pattern , the whole market is relatively stable, high-end products to a guard comfortable treasure, make up about 10% ~ 20% of market share, represented by Anne er joy end products in the market share of 30% ~ 40%, low-end products to the local brand of stragglers accounted for 50% of market share, this pattern in the future will change 4 ~ 5 years, women's health supplies middle-grade product market is in a strong rising trend, the average annual growth rate of 6%, far more than cheap products close to 0% of the steady development trend as well as a end grade product growth of 4.5%.
According to consumer survey data show: the price factor is hampering the consumers to buy the first element of high-grade brand of women's health supplies, and if the famous brand offer mid-range price sanitary pads price , It iis estimated that in its high cost performance, will attract 15% of the original low local brands consumers into a mid-range well-known brand product, so as to increase the average consumer to purchase.
In the current consumption situation, it will only be a matter of time before the plan is rolled out nationally.
One stone up, the market can develop only in the change, and to protect the comfortable treasure "cyclone" dragon action is bound to trigger a mid-range women health products market reshuffle, sanitary napkin manufacturer Are you ready?
PS:This article is provided by glory girl lady sanitary napkin factory/ladies sanitary napkins manufacturer from China. We are also a tampon factory/tampon manufacturer in China .---Glory girl China sanitary napkin manufacturer,your best choices!See more about us